When we talk about PR strategies and tactics, it does not matter if you are for profit or non profit. A non profit is focused on specifically promoting education or its fun rising efforts. In short it promotes a product, service or idea just like a profit business. The business leaders would learn a lot from their passion and commitment to achieve the goals at the end. The ultimate challenge is that some non profit leaders fail to understand that their organisations are a type of business and public relation is the key ingredient to achieve success for their overall mission. There have been times when the non profit leaders have the wrong mindset and do not recognise or believe that they should work with a proven PR recipe that many other businesses follow. However with the right PR Distribution Agency, things can be very much different.
Below are the five PR tips for non profit to think like for prophet so that they improve their public awareness and grow the community for supporting their mission.
It’s essential to brag
Some non profit leaders can hate this idea and find it embarrassing or scary but it might look bad to the other non profit leaders because people always like to win and they want to know their money and time contributed to achieve the desired effect. One of the easiest ways to showcase your success is submitting letters to the editor in the local papers and after sharing your success you can then highlight that you are not done yet and explain how the community can help keep the success going or take efforts to the next level.
Celebrate the small stuff
By reaching major fundraising goals you are going to announce that but you forget about your small victories. Milestones do not need to be big to demonstrate that you are doing a fantastic work; rather this may be a simple, one page press release that can be sent regularly to the community papers to grow the local support and excite your base.
Look at your calendar to create PR opportunities
Some big holidays like Christmas are obvious to host the toy drives but other events can also occur in the calendar like the Valentine’s Day is one of the easiest ways you can recognise the media event to show you love your program participants or volunteers. The media always look to have a story around holidays even the smaller ones can do and by attaching your organisations to something like this they would really love to cover anyway.
Follow the flock — or strategically don’t
There have always been a bunch of back-to-school-related backpack drives so if this is fitting your non profit mission then you should absolutely consider following this Trend and do things. By considering and creating campaigns with less competition like really here about efforts around the end of schools so instead of a backpack drive at the start of school you can always create some events during the summer. Like giving away books for summer reading or developing certain programs to help the kids who will lose the free school lunch program benefits until the class starts. Make sure that your campaign is visible and you can invite certain cameras to attend and film the event and thus attain the most out of your PR Strategy.