ionashFie uonashFdie few items of clothing have sparked as much debate.
The hooded sweatshirt is one of our most recognizable wardrobe essentials, appearing everywhere from the sidelines of sporting events to Parisian catwalks.
Its appearance hasn’t altered much in over a century.
but every generation has accepted it as a symbol of outsider identity and subculture membership.
For the punk, hip-hop, and skater subculture, the Ahegao hoodie served as a blank canvas on which to splatter brands and bands.
Designers have a talent for utilizing them as an effortless approach to capture.
the spirit of the times we live in. The fashion industry has always had one eye on the inventive and flamboyant designs emerging out of subcultural settings.
Raf Simons, on the other hand, started his label in 1995 and forged a whole new synergy between fashion.
the street by drawing on the tribalism of the outcasts who dwell on the periphery of popular society to create a new style of dressing for men.
He used streetwear, notably the hoodie, to address more general political problems in his breakthrough spring/summer 2002 collection,
“Woe unto those who spit on the frightened generation… The wind will blow it back.”
Holding flares, models strutted down the runway wearing vivid colors, masks, and clothing covered in visceral statements. The hoodies said, “We are ready and willing to ignite, only born too late.”
The most recent generation of hoodie supporters, such as Gosha Rubchinskiy and Vetements, may be seen as influenced by Raf. These companies have found enormous success by reinterpreting the young movements that gave the hoodie its symbolic value. Through the prism of Moscow’s skate culture, Rubchinskiy examines teenage life in Russia, producing sportswear lines that almost immediately sell out.
Vetements deconstructs the iconic flame graphic from the legendary skate magazine Thrasher for desirable sweatshirts worn by celebrities like Rihanna. Demna Gvasalia, the designer of Vetements, discusses the hoodie’s current popularity in a recent interview with The New York Times:
“The entire thing moves up when you put on a hoodie with the hood up. It imbues you with that mindset.” He calls the hoodie “a highly complicated garment.” There aren’t many things that can indicate so much so easily.
The hoodie’s origins may be traced all the way back to Rochester, New York, in the 1930s. Abraham and William Feinbloom, who would later found Champion, were in charge of a sweater factory that produced athletic gear for universities all across the US (recently referenced by Vetements). Initially designed as protective clothing, the hoodie:
Christopher Haggerty, the company’s European Managing Director and a spokesperson for Champion, said that in the beginning, the company sought to offer a garment that would keep athletes warm before and after training. athletes who were sitting on the substitute’s bench on the sidelines of sporting events, such as football fields.
s adopted by The Feinblooms, who updated the style by adding elastic waistbands and cuffs. This gave rise to the modern hoodie (only back then, the hood was completely detachable).