Conversion rates, product experience, brand loyalty, and customer retention are top marketing priorities when doing digital commerce. But, without being able to control, repurpose, and manage your brand assets effectively, these are just words that can never turn into reality. Digital assets (DAs) are essential to emphasize the product features, look & feel through their visual representation which determines whether or not the visitors will buy your product.
Brands and retailers utilize a wide variety of DAs, such as images, PDFs, GIFs, Audio & video files, and much more, to enhance the view of their products on the website and online marketplaces. They have a lot to do with these DAs, from loading them from different source systems to managing them in a concise library, linking them to the right products, and editing them for different publication needs while maintaining data compliance and standards. The job is time-taking and cumbersome if done without Digital Asset Management (DAM) software.
By all means, DAM is crucial for eCommerce companies with a multi-channel presence and a large inventory. And, if it is cloud-based like the one offered by Blue Meteor’s Amaze PXM, it loads you with added capabilities to edit and manage your DAs.
It is a powerful inbuilt module of AmazePXM, known as Dazzle. It provides you with a unified access point to view, edit, manage, and present digital assets in a way that helps your brand stands out. It allows you to get the right content in the right form to the right people at the right time without much effort. The following benefits will unveil why it is crucial to your digital commerce success. The DAM solution helps:
- Create Engaging Visual Experiences Across All Touchpoints
A DAM platform brings powerful editing capabilities to the table, allowing users to crop, resize, change aspect ratio, and do more with their digital assets. It enables companies to mass edit images based on style guides to meet eCommerce and channel requirements. So not just giving a single source of truth for Digital Assets by storing it in a single, centralized repository but also eliminates the need for additional image editing tools. The software also allows users to link DAs to items, product categories, and attributes and view digital assets against individual products from customers’ perspectives. All this helps create an engaging visual experience that persuades shoppers to buy products.
- Reduces Operational Costs And Improve Resource Allocation
With a cloud-based DAM, such as Amaze Digital Asset Management, users can build a master repository for all their brand assets. The centralization of DAs significantly reduces the manual effort and cost of operation, eliminates duplicate workstreams, encouraging the allocation of resources in other areas of the business.
- Maintain Brand Integrity And Consistency
When working with a large volume of media assets scattered across various internal and external sources and systems, it is difficult for brands to be consistent and focused on raising awareness. Digital Asset Management has the solution to this problem. The platform allows users to target their core business users who work on the product data and enables communication of updates and addition of new assets through message updates and also by maintaining an audit trail with time stamps for all the changes and edits.
Thanks to the centralization, the software ensures that messaging, positioning and other means of brand adherence are consistent and up to date. It eliminates the use of any outdated and low-quality assets, thus enabling companies to present a single truth to the market and maintain their brand image across all touchpoints.
- Improve Organizational Transparency
With Digital Asset Management Software at work, users have a comprehensive view of brand assets. It helps in better content planning and execution. Since it enables building a concise library to store and manage all the digital assets, authorized users in the organization and supply chain can access and use those DAs as and when needed. The centralization introduces more effective workstreams by eliminating redundant assets. And the result is increased collaboration and transparency among teams and stakeholders Read More
